ASL Scope is a Deaf-led coaching and consulting service founded by Sean Cosslett, a platform built to help interpreters, students, and professionals grow their ASL fluency and cultural understanding. The ask was a mascot logo that could carry the brand's personality: curious, approachable, and rooted in the language itself.
The central challenge was making sign language the character, not just a reference. Rather than illustrating a person signing, I turned the hand into the mascot, a purple, soft "C" handshape with legs, an eye peeking through the curl of the fingers, and hand-shaped footprints trailing behind. Every element of the design points back to ASL: the form, the movement, the curiosity of something looking closely and moving forward.
The result is a mark that works at any size, reads instantly, and doesn't need context to land. The character communicates the brand's energy, playful but purposeful, and gives ASL Scope something memorable to build around across social, web, and merch without ever losing sight of what the brand is actually about.
