The National Bass Association of the Deaf, NBAD, is a tournament organization built by and for Deaf anglers. They came in wanting a logo that could compete visually with the bigger sport fishing brands their members see on the water every weekend, while still feeling like it belonged to the Deaf community
The original mark was busy and didn't scale well. My redesign pulled the form down to its essentials: a confident bass silhouette, clean type, and a balanced lockup that reads from twenty feet away on a tournament banner or two inches across as a hat embroidery.
The real test was making it work without words doing the heavy lifting. NBAD's members experience the world visually, so the mark had to communicate confidence and belonging through shape and contrast alone. Strong forms, high contrast, and a clear hierarchy meant the identity could stand on its own, whether on a tournament banner across the lot or stitched onto a cap at arm's length.
